Bob and the Smiggle Colour Lab

After growing a healthy 280,000 Facebook fans, Smiggle’s next goal was to stay on the front-foot digitally. To help elevate the brand and take the first leap towards digital products, Smiggle launched it’s first official mobile app ‘Bob & the Smiggle Colour Lab’, Australia’s first crowd-sourced iOS game. With an extensive look at Smiggle’s fanbase it was discovered that the Smiggle's community comprised of an army of mobile gamer teens. With this in mind, Facebook fans were encouraged to provide feedback throughout the game design process, providing a stronger connection and relationship to the brand Smiggle.

Bob & the Smiggle Colour Lab is a physics puzzle game that’s filled with quirky, fun and challenging brain teasers.  Bob the colourful block loves exploring the Smiggle Colour Lab however needs some help finding his way through some puzzles. Help guide Bob through the colour lab by solving realistic physics and gravity challenges, picking up extra points along the way to unlock costumes and special features. Bob & the Smiggle Colour Lab is available for iPad, iPhone, iPod touch and Android mobile devices.

 Role: Illustration and Design of Interface Screens, UI & UX Interface, Social Posts

Agency: Isobar    Credits go to my talented friend Ash CurkPatrick involved in the main gameplay art direction and illustration

Lab Screens

Level Screens

Costumes