ACF - Australian Childhood Foundation
The Big Tree

The Big Tree is an application that is a resource to counselors, carers and health professionals that help children that have undergone trauma. It is an application which supports traumatised children to better regulate their arousal levels, it uses games and storytelling to assist in therapeutic and sensory work. 

Role: Digital Art Direction  |  Copywriter: Emma Park  |  Concept: Rob Barnett

Agency: Isobar

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Interactive Stories and Games

The Big Tree is the home to four creatures named Morten, Ellen, Susan and Ollie, each creature has their own unique story to tell. The stories are narrated  by ambassador Chris Hemsworth and his mother Leonie and are aimed at helping children understand different emotions that they might be feeling.  Alongside these stories, games were developed to help children with soothing techniques such as breathing, mindfulness, talking about their feelings with their carer or counsellor, how to get along with others, as well as making music and art. This is definitely one of my favorite projects. What I love so much about this project was it allowed me to design something that is not promotional but a tangible product that is useful, beneficial and it impacts the user in a positive way.  

Ellen's Story

 

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Morten the Monster

 

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Ollie the Monkey

 

Sleepy Susan